Media

Scotland’s market leading quality newsbrands

The greatest benefits Canongate can offer you is brand visibility and association with News Scotland products. You can talk directly to Scotland’s most influential business audiences via the pages of Scotland’s most prestigious newspapers.

No public relations or in house media team has access to the pages of The Times Scotland and the Sunday Times Scotland, and our market position  is becoming stronger as Scotland’s regional daily and Sunday newspaper markets becomes more challenged.

Readership

The Times Scotland and The Sunday Times Scotland both offer a national Scottish footprint and unlike regional titles, our readership is not weighted to the city of publication.

The Times Scotland is read on average by 69,000 readers every day and The Sunday Times by 134,000 each Sunday. (sources: PAMCO Jan- Dec 17 ABC March 18)

Circulation

The Times in Scotland thrived in the market in 2017 and this continued into 2018. The Times Scotland sells 28,541 copies every day across Scotland and now outsells The Scotsman each day. 20% of the title is changed on a daily basis to include Scottish specific content, this varies from main news, sport, business, letters, obituaries and comment.

Every day the paper is read by 69,000 adults across Scotland. 74% of our readers in Scotland are high earning ABC1 adults.

The Sunday Times remains the number one Sunday quality newspaper in Scotland with 46,956 copies sold each week.

The Sunday Times is read by 126,000 adults each week.  The title is renowned for its world-class investigative journalism, the authority of its opinion pages, the indispensability of its news and business coverage and the breadth and depth of its features. Recently The Sunday Times Scotland has enhanced its Scottish business and sport coverage, helping bolster its position as the biggest-selling and most widely read quality newspaper in Scotland.

the times scotland infographic